Jared Leto Ranks #72 Most Creative People in Bussiness 2012 by @fastcompany

Last year (2011)RYAN SEACREST / Ryan Seacrest Productions ranks at the very same position and in 2010

Designer Tokujin Yoshioka Design was in the same rank spot. Proudly the lead singer of Thirty Seconds to Mars is proudly part of the list in the 2012.

DREAMS ARE POSSIBLE IF YOU BELIEVE … RIGHT !?  – Provehito in Altum  🙂

Welcome to our annual celebration of business innovators who dare to think differently. They’re the ones taking risks and discovering surprising new solutions to old problems. This year, they tell you exactly how they do what they do. Click on their names in the list below to find advice and read about their career milestones. Or for tips on a set of creative skills, browse the tool box to the right.

72 |JARED LETO

         Entrepreneur/Musician

     

THE MUSIC INDUSTRY DOTH PROTEST TOO MUCH, LETO THINKS

HOW TO TURN IDEAS INTO BUSINESSES

BY ARI KARPEL

Jared Leto’s first transformation was standard fare–from starlet-dating actor to starlet-dating prog-rock-band frontman. But his second shift was more noteworthy: As he found new ways to expand his band’s reach, he spun off new businesses to help other bands capitalize on their hard-core fans. “The future of music is really exciting,” he says, “especially if you’re interested in a proactive, innovative experience.” Leto has created three startups (so far). The “aha” moments and the companies they inspired:

ENGAGEMENT TRUMPS NUMBERS

His band, Thirty Seconds to Mars, once invited fans to submit photos of themselves, for a chance to be on the band’s next album cover; it yielded 2,000 different fan covers. He realized, “I’d prefer 1,000 followers, friends, and fans that actually meant something, rather than 10 million that weren’t engaged.”
So, he launched: The Hive, which runs social-media management and digital marketing for his band and others such as Jessie J and Semi Precious Weapons.

CATER TO YOUR BIGGEST FANS

Leto thought that VIP experiences sounded lame but tried offering one. When 200 people signed up, he reconsidered their value: “These people are our loudest voices online.”
So, he launched: The One and Only Golden Tickets, arranging fan VIP experiences such as backstage or recording-studio access to the likes of Rob Zombie and Demi Lovato.

COURT A PREMIUM AUDIENCE

“Everyone who knows streaming said to keep the price low, to go for numbers,” he says. “But they’re wrong. If someone is willing to log on and use their credit card, that’s a committed individual.”
So, he launched: Vyrt, which sells digital tickets to live-stream concerts for up to $14.99 (though it’s aired only Leto’s shows so far).

TIMELINE

  • 1996

    Named one of People magazine’s 50 Most Beautiful People two years in a row, in 1996 and 1997

     

  • 2000

    Receives best actor nomination from New York Film Critics Circle Award for Requiem for a Dream

     

  • 2009

    Wins MTV Video Music Award for 30 Seconds To Mars’ “Kings and Queens”

     

  • 2010

    Wins three MTV Video Music Awards for 30 Seconds To Mars’ “Hurricane,” which Leto directed

     

  • 2011

    30 Seconds To Mars sets Guinness World Record for “Longest Concert Tour by a Rock Band” after playing 309 shows across more than 60 countries in two years

     

Photo by Benjamin Lowy

A version of this article appears in the June 2012 issue of Fast Company.

Jared Leto Profile article <<<

fast company full article most creative people 2012 <<<

(Credits: fastcompany )

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About echelonsfl

South Florida Echelon Admin Acct

Posted on May 15, 2012, in Jared Leto and tagged , , . Bookmark the permalink. Leave a comment.

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