@JaredLeto’s documentary “Artifact” is the most buzz-worthy film at #TIFF12
Documentaries hold their own in lead-up to TIFF
The Toronto International Film Festival began today, as everyone from film buffs to Hollywood big shots to independent film-makers descended on downtown Toronto.
289 feature films and 83 shorts will screen over the next 11 days. The biggest buzz, of course, always surrounds films with name-brand actors. That being said, there’s always room for a relative unknown or a documentary to make a big splash.
If Twitter is to be believed, documentaries are certainly holding their own with the household names. According to an analysis of TIFF-related tweets, three of top four most mentioned films are documentaries.
Jared Leto’s music documentary, Artifact, has been easily the most discussed film so far. It nabbed a 34 per cent share of voice among the top ten films.
Reincarnated, which follows the recent transformation of Snoop Dog/Snoop Lion, is the third most popular film. It’s currently barely beating out A World Not Ours, the critically acclaimed account of a Lebanese refugee camp.
Outside those three, however, all of the top ten most mentioned films have some kind of Hollywood firepower. The Kristin Stewart-helmed On The Road, is the second most mentioned film so far, with a 10 per cent share of voice. Fifth through tenth place include performances from a host of hot names, such as Joseph Gordon-Levitt, Selena Gomez and Mark Ruffalo.
The only remotely Canadian film in the top ten is Ben Affleck’s Argo, a fictional account of the so-called Canadian Caper. The most popular Canadian-produced film on Twitter is I Declare War, sitting at fourteenth. It’s also, coincidentally, the most mentioned non-documentary without a big name actor.